Blogger Rebecca Dana spent three weeks following the weekly newsletter, GOOP, of mega star Gwyneth Paltrow. In the name of Gwyneth, Dana says, ” I have dutifully tried to rid myself of negativity and the inner gunk of past excess by drinking two tablespoons of olive oil every night before bed. I have done butt-lifting exercises in my living room, cultivated my “sticktoitiveness,” cooked enormous feasts one day and subsisted on kale and lemon water the next. I have given myself a five-minute makeover involving a tight drugstore headband and slathered home-made Turbinado sugar and coarsely ground coffee paste on my cheeks, to open up my pores.”