The billboard off Interstate 35 in Lancaster between Parker and Belt Line Road showing a flying cucumber with a stunned expression on his face and the message, “Stop Vegetable Abuse,” has got some Dallas County residents boiling. Confused? The bright yellow billboard also includes the web site for Condoms To Go and Sara’s Secret–two lingerie and sex toy stores in the area. NOW do you get it? Rebecca Blake didn’t think it was funny when her daughter spotted the sign on the way to church, “We saw a big billboard with a cucumber on it and a face and it said ‘Stop vegetable abuse,’” Blake emailed NBC (Channel 5). ”My daughter Sara said, ‘What’s that? Stop vegetable abuse?’” Blake had four teenagers in the car with her at the time, “For them to have to be exposed to something like that in a very public place is just uncalled for and offensive,” she told NBC. Gary Krupkin president of both Condoms to Go and Sara’s Secret told NBC he’s seen an increase in sales since the ad went up and compared to other businesses who advertise sex, his scared cucumber is tame, “Our billboard is certainly not as graphic as a lot of billboards I’ve seen advertise gentlemen’s clubs,” Krupkin said. It’s more subtle than what you find in the entire back half of the Dallas Observer too. Both web sites have advertised links about the billboard and posted the cucumber commercial in case you were still wondering what “vegetable abuse” is all about. CBS 11 describes the commercial this way, “The television ad also features a moving cucumber looking for a place to hide.” Very tongue in cheek if you ask me.